Cloud Economics
Understand what your cloud investment is producing.
Most organisations can see their cloud spend. Far fewer can explain its impact on product profitability, customer profitability and margin. OPTIMAZE connects cloud investment to the economics that drive business performance.
True Profitability
Many organisations remain unaware of the true profitability of their products and customers.
Gartner
Shared costs
Traditional accounting struggles to allocate technology costs accurately.
Gartner
Value capture
Only 13% of technology leaders report strong value-capture behaviours.
Mckinsey
The platform
See cloud investment become margin visibility.
A unified view of technology investment across cloud, AI and SaaS platforms including AWS, Azure, Google Cloud and more.
INPUT
Cloud Investment
Output
Product Economics
Definition
Cloud changed how technology scales. It also changed how spending behaves.
Cloud Economics is the discipline of understanding how cloud investment influences product economics, customer economics, unit economics, margin and business outcomes.
Cloud introduced technology as an operational expenditure. This made technology costs variable, and consumption decentralized. Variability and decentralization costs made profitability harder to understand.
The goal is not to optimize cloud spend. The goal is to direct technology investment toward the products, customers and initiatives creating the greatest return.
Input
Foundation
Cost Attribution
Mechanism
Unit Economics
Outcome
What you can answer
The question every cloud budget should answer.
OPTIMAZE works backwards from business goals, connecting finance and technology.
01
Which products create the strongest return on cloud investment?
02
Which customers are truly profitable?
03
Where is margin being diluted?
04
How do cloud costs influence our pricing?
05
Which workloads are creating value?
06
Where should we direct the next cloud dollar?
Why OPTIMAZE
Beyond cloud cost visibility.
Most cloud platforms terminate in point-in-time optimization. OPTIMAZE terminates in capital allocation.
Visibility helps you understand what happened. Capital allocation determines what happens next.
OTHERS
optimaze
Understand cloud investment
Margin visibility
Unit economics
Improve attribution
Investment performance
What you get
The outputs that change the conversation.
A real-time utility that measures technology capital performance based on your business context.
Gross Margin Per Feature
Understand which features are earning their keep, stated in business terms, not infrastructure jargon.
Product Economics
Understand and compare the economics of every product powered by cloud, by the performance metrics your business is measured on.
Cloud Provider Performance
Compare cost and outcome across cloud providers based on your output metrics. Make cloud selection a financial decision, not a technical preference.
Cost Per Outcome
Understand the economics behind business results, per resolved ticket, per generated asset, per qualified lead.
Cost Per Non-Conversion
Understand what your non-performing technology is costing you.
Cost Per Customer
In one glance see which customers/user/persona are driving the highest cloud costs.
Pricing Intelligence
Make packaging and pricing decisions based on feature level economics.
Customer Economics
Understand cost-to-serve. See which customers are margin-accretive and which are not.
Executive Investment Reporting
Board-ready reporting that connects cloud spend to business performance. Walk into the budget conversation prepared.
Why optimization efforts fail
The margin visibility gap
You don't need a tool to help you optimize 20%.
Teams know where the fat is, but don't know how shared technology investment is attributed to the products, customers and decisions that actually create long-term margin.
"Cloud Unit Economics is a way to communicate both the cost and value of everything an organization does in the cloud."
FINOPS FOUNDATION
the gap
Most organizations can see the bill.
Far fewer can explain the return.
Product profitability, customer margin and investment performance are not visible by default. The time between unit is where better capital allocation decisions are won or lost.
OPTIMAZE
Faq’s
Frequently Asked Questions
What is cloud economics
Why does cloud economics matter for profitability?
What is the difference between cloud FinOps and cloud economics?
What are cloud Unit Economics?
What is cloud attribution?
What is cost-to-serve?
How do you measure cloud investment performance?
Still have questions?
Ping us before your next AI bill does.
Get started
The next AI budget conversation should be about return, not spend.
Start operationalizing your business success metrics today.
