Benchmarking and value quantification
If you cannot measure it, you cannot manage it.

Problem
A lot of large and important business decisions in today's world are technology decisions. Many of these decisions are being made without appropriate understanding of business impact. Budget for specific features, day to day running costs and resourcing are all guesstimations. What does good really look like? This is why the holy grail of FinOps are unit economics. Think of Unit Economics in the same way as you think about performance ratios for your stocks. Yet not many enterprises ever structurally get there, because it's hard and the foundational data often inaccurate.
Old way
Larger, technology driven businesses regularly try to develop a unit economics platform themselves, but often struggle to get them representative due to inaccurate cost attribution and rapidly changing technology ecosystem. Smaller businesses often rely on third party tooling. Yet existing tools focus solely on technology resources, and don't link them to business outcomes. This is where it gets tricky for almost all businesses, and unit economics often get put in the "too hard" basket.

Accuracy
Alignment
Context
New way
For Unit Economics to be effective, there are criteria to be met. They need to be accurate, otherwise people on the ground won't use them. They need to be aligned to business goals, otherwise you are not getting ahead. Lastly they need to be evaluated. A metric without context also bears no effect. Therefore you need the metric to be contextualized through time and industry benchmarks.
OPTIMAZE Unit Economics is designed with all these principles in mind. Due to the enriched data set from OPTIMAZE's Agentic Attribution you get real-time input data that is not just accurately aligned to resources, but to product, teams and custom variables. The ability to set custom metrics above and beyond some of the standard "most wanted" unit economics, means you can set unit economics that are aligned to your business goals. OPTIMAZE Unit Economics show you a trend analysis, and industry benchmark (where available), so you know what good looks like.
FEATURES
Powered by accurate Attribution, OPTIMAZE delivers real-time Unit Economics per team, product or cost centre. Introduce your own business metrics, and align your cloud financial performance to real business goals for the first time.

